COLUMBIA SPORTSWEAR AUTUMN CAMPAIGN

The goal of this fictional Columbia Sportswear Campaign was to advertise their products for Autumn. I went for a very dynamic approach, as I believed the best way to capture people's interest was to incorporate as much motion into the picture as possible. Therefore, I worked with a lot of motion blur. The fisheye lens I chose was intended to give the products a distinctive presence in the picture. In the close-ups, it appears that the products are almost popping out of the picture, while with the wider shots, it should suggest to the viewer that no mountain or trail is too big for them. I also used a flash in most of the pictures so that I could take photos against the sun. This led to an amazing glowing effect.